Publicaciones

The ability of an entrepreneur to create is limited by the lack of resources. Among the dominant resources in emerging countries, the creation, and adoption of new technologies stands out. It is understood that the power to compete and lead in the markets resides in the rarity and distinction in the selection of resources. Many companies choose to increase the complexity of their products and promote the sophistication of services, however; they neglect to strengthen the business model by diversifying their values with the support of external agents. The research objective of this article is to understand the disposition of enterprises to collaborate, cooperate, and coordinate with external agents in order to adopt technology programs and digital competencies. The methodology is based on closed questionnaires for twenty-one managers. The results indicate that there is a greater willingness to collaborate and cooperate than to coordinate, which translates into a greater openness of businesses to work together in an operational rather than strategic context. In depth, the interest in collaboration for the development of digital competencies and cooperation in the transfer of personnel focused on technology exceeds, in comparison, the interest in jointly planning investments in digital transformation programs or making joint hires of information technology specialists. Additionally, companies have high expectations for collaborative work in generating new digital platforms and launching new products, but they lack initiative in creating patents, licenses, or new ventures. Realidad Empresarial No. 18, 2024: 65-75.